About us

My name is Else, I am from beautiful sunny Gold Coast, Australia and am the very proud wife (to Stephen) and mum to two little boys (Flynn & Hugh). When dressing my boys, I have had a lot of trouble finding high-quality staple pieces that were not overpriced and overdone in graphics and motifs. In 2022, after many hours of online shopping (my husband will vouch for this!) my third child was born when I decided to create and launch my own label - Jeune Label!

I believe children's clothing garments need to be fun, adaptable and withstand the test of time, fashion trends, drink spills and park thrills! My collections are designed so that children are comfortable wearing them around the house but can be just as functional and practical during family adventures.

At Jeune Label, you will find everyday 'elevated' staple pieces that can be matched with various garments in your child’s wardrobe. Fashion that is versatile, fresh and young; with a nod to classic styles (and no tractors  in sight!) Our garments are expressive through our picks of textiles, curated graphics and design and beautiful colourways

Being a mum to multiple littlees, I also expect the clothing to be passed down from sibling to sibling/ cousin/ friend/ neighbour / or your colleagues' friend's niece.. whoever it is getting passed down to - quality and wearability are are both guaranteed. 

If this resonates with you, stop scrolling mumma - I've got you! I design for little kiddies with their mummas in mind. Check out our collections and I hope you find what you are looking for 

Thank you so very much for visiting and supporting my business! My family and I are so thankful to have you here and your support. I hope you love your items as much as I loved designing and creating each and everyone of them

Thank you for sharing along to my Jeune-ey!

All of my love,

Else
Jeune Label x